Empet is a Norwegian veterinary chain with 10 clinics located in Oslo, Akershus and Østfold. Empet was established under the name Dyreklinikkene in 2005, and in 2018/19 they saw the need to iterate their brand strategy, change their name and create a brand new identity. The M in the logo symbolizes all the animals(a face with ears). We have also created this as a separate symbol. Together with Caroline Theigler we have developed a set of custom illustrations that make up an important part of the profile.