The Championship Collection. In collaboration with Helly Hansen, Studio Larsen have developed a identity and visual expression for the Alpine World Ski Championship in Åre 2019. The Swedish skiers wanted to express their patriotism and pride in local traditions. So, we set out to create a collection that would give the skiers a sense of pride and confidence. The pattern is a modern version of a Kurbits, particularly popular in the region of Jämtland, where Åre is located. The six symbols that make up the core pattern are Åreskutan, a moose (the county crest), Bergsbanan, a snowflake, ski goggles, and the cable car.
The Åre Collection – symbolic of the region and a love of skiing.
The overall aesthetic of the speed suit was inspired by one of Ingemar Stenmark’s iconic race suits, with a v-shaped design and the kurbits Pattern. Ingemar Stenmark is a Swedish ski icon and perhaps the greatest slalom and giant slalom specialist of all time. Applying one of his trademark aesthetics to this landmark collection couldn’t have felt more appropriate. Photo: Alexander Eriksson